Shaping identities that spark emotion and build trust.
Branding & Campaign Design
Pawell
A purpose-driven digital platform created to support cat owners as they navigate the emotional and practical challenges of caring for aging pets.
Brand Identity . App UXUI . Print Materials . Social Media Design
Chinachem Group
Creating a comprehensive social media branding playbook to guide this transition and redefine how the group communicates across digital platforms.
Playbook Design . Visual Direction Guide . Social Media Templates . Platform-specific Strategies
Fete Up
Overturn the cliché that healthy food is dull or restrictive. Reframed nutrition through indulgence, freshness, and cultural relevance.
Social Media Content Design . Product Photography . Photo Retouch & Adaptation . Food Styling
Ocean Voices
Ocean Voices—a gamified, interactive experience that humanizes deep-sea creatures and reframes the ocean as something to be felt, not just studied.
Brand Identity . UXUI Design . User Flow Planning . Campaign Design . Key Visual Design
Carbon Brews
Carving out a mature, everyday identity for the Lager that stands apart from Carbon Brews’ whimsical limited editions.
Product Package Design
Fear Not. Human.
Using a bold pop art aesthetic, the book transforms an unsettling subject into something visually engaging and approachable—balancing education with emotional resonance.
Art Direction . Book Content Writing . Illustration Design . Print Ready Arrangement . Poster Design
Nina Hotel
A comprehensive social media playbook that not only defined the brand’s visual language and tone, but also provided a long-term strategy for storytelling across platforms.
Playbook Design . Visual Direction Guide . Social Media Templates . Platform-specific Strategies
YAS Insurance
Shape its creative direction and supporting its public launch through campaigns that made “insurance” feel not just understandable, but even exciting.
Content Planning . Social Media Post Design (Instagram, Linkedin) . Offline Print Poster Design