Ideas with purpose. Design with soul.

About Me

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Hello,

I’m a creative strategist and graphic designer from Hong Kong, now based in London. My journey spans over six years in the advertising industry, working with global and local brands, and an MA in Design Management from UAL that deepened my ability to blend strategy with creativity.

What drives me is the belief that design should do more than just look good—it should connect people, tell stories, and create positive impact. I specialise in branding, campaign design, and multi-platform content, with experience ranging from social media and print to TV commercials and immersive digital experiences.

My approach is rooted in inclusive and sustainable design principles. Whether it’s shaping a brand’s identity, crafting a social campaign, or developing creative strategies for the metaverse, I aim to design with purpose—helping brands resonate with audiences in meaningful and responsible ways.

I’m open to freelance collaborations worldwide, and always excited to work with teams and brands who want to push boundaries and make a difference.

If that sounds like you,
let’s connect!

A wall of white storage lockers with two photos and an orange poster pinned to it. The top right photo shows a person wearing glasses looking at a vase with red flowers. The bottom left photo is a black-and-white selfie of a person with drawn white decorative lines on their face, making a peace sign.

 FAQs

  • I specialize in brand strategy and digital content design, with experience across FMCG, lifestyle, hospitality, and corporate sectors. My work covers social media campaigns, brand systems, product photography, motion graphics, and UI design.

  • I’m proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro), Figma, and Blender, with strong skills in art direction, motion design, video editing, and creative pitching.

  • I’m currently open to full-time or contract roles in brand design, creative strategy, or digital content. I’m particularly interested in positions that combine strategic thinking, creative direction, and cross-platform storytelling.

  • I’ve collaborated with brands across hospitality (Nina Hotel, Link REIT), FMCG (Strongbow, Kirin, Comvita), corporate and ESG (Cigna, Chinachem Group), and lifestyle sectors (KATE, Fete Up, AEON) — both in Hong Kong and the UK.

  • I bridge strategic insight with visual execution — transforming complex ideas into engaging, brand-aligned design. My agency background and MA in Design Management (UAL) equip me to work seamlessly between creative, strategy, and client teams.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!