I specialize in brand strategy and digital content design, with experience across FMCG, lifestyle, hospitality, and corporate sectors. My work covers social media campaigns, brand systems, product photography, motion graphics, and UI design.

I’m proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro), Figma, and Blender, with strong skills in art direction, motion design, video editing, and creative pitching.

I’m currently open to full-time or contract roles in brand design, creative strategy, or digital content. I’m particularly interested in positions that combine strategic thinking, creative direction, and cross-platform storytelling.

I’ve collaborated with brands across hospitality (Nina Hotel, Link REIT), FMCG (Strongbow, Kirin, Comvita), corporate and ESG (Cigna, Chinachem Group), and lifestyle sectors (KATE, Fete Up, AEON) — both in Hong Kong and the UK.

I bridge strategic insight with visual execution — transforming complex ideas into engaging, brand-aligned design. My agency background and MA in Design Management (UAL) equip me to work seamlessly between creative, strategy, and client teams.