Strongbow

Lifestyle Social Content Design

Celebrating Everyday Joys with a Crisp, Creative Twist.

Deliverables:

Key Visuals Design . Photoshoots & Styling . Social Media Design For Multiple Platforms (Instagram, Facebook, Youtube)

Strongbow is one of the world’s most recognizable cider brands, synonymous with refreshment and crisp apple taste. My role was to translate this product truth into a lifestyle narrative, positioning Strongbow not just as a drink, but as a symbol of modern relaxation and everyday celebration.

My Role: Campaign Art Direction · Content Ideation · Social Media Design · Visual Styling

Tools Used: Photoshop . Illustrator . Lightroom

Enjoy the Moment with Strongbow.

Food is culture

Gourmet with Cider – Food Pairing Series

Concept: Curated unexpected pairings, from Hong Kong’s vibrant street food to elevated home dining.

Execution: Designed aspirational yet approachable visuals—rich textures, crisp colors, and mouthwatering styling that positioned Strongbow as versatile and celebratory.

Impact: Elevated cider beyond casual drinking, aligning it with dining experiences and social rituals.

Cider Cocktails

DIY Recipes Series

To expand relevance, I introduced Strongbow as a mixology hero.

  • Created DIY cocktail recipes using Strongbow as the base.

  • Styled and photographed vibrant, ingredient-rich visuals with a fresh, modern feel.

  • Focused on shareability and lifestyle appeal, encouraging user participation and recipe recreation.

Why It Matters

This campaign highlights the ability to:

  • Transform a product into a lifestyle symbol through narrative-driven design.

  • Balance aspirational branding with approachable, audience-friendly execution.

  • Create cohesive storytelling across diverse formats—food styling, cocktail visuals, lifestyle imagery, and motion content—while preserving a consistent brand voice.

For Strongbow, the result was a vibrant and relatable social presence that seamlessly connected the idea of refreshment with modern, everyday culture.

Results

The campaign achieved a 35% increase in social engagement and significantly improved content shareability across key platforms. Strongbow’s visual identity evolved into a more lifestyle-oriented and aspirational brand image, driving stronger audience connection and brand recall. The refreshed creative direction helped position Strongbow as a symbol of effortless enjoyment and modern relaxation, boosting both online visibility and consumer affinity.