Oakridge
by Westbank Corp.
Print Ad & Brand Video Editing
Deliverables:
Print Ad Design . Newspaper Editorial . Brand Video Editing . Social Media Content Design . SEO/SEM Ad Design
Oakridge by Westbank is more than a redevelopment—it’s a bold vision to transform Vancouver’s West Side into a vibrant cultural and lifestyle hub, blending architecture, retail, and community. My role was to help shape the public’s first impressions of this landmark project through carefully crafted marketing and branding assets.
My Role: Art Direction · Social Media Strategy · Video Director
Tools Used: Photoshop · After Effect · Illustrator · Premiere Pro
Storytelling Through Film
One of my key contributions was editing a brand video that brought Oakridge’s architectural ambition and lifestyle promise to life. Designed for digital campaigns and investor presentations, the video distilled the project’s scale and vision into a narrative that was both aspirational and persuasive, helping potential buyers and stakeholders imagine themselves within this new community.
The World Has Enough Ordinary.
Print & Local Presence
To support the launch phase, I designed a series of print advertisements for local newspapers. The goal was to balance Oakridge’s modern, international identity with a tone that resonated with the local, luxury-focused audience. Every piece aligned seamlessly with the broader campaign while highlighting Oakridge as a destination that would redefine urban living in Vancouver.
Results
Through video and print, my work contributed to building an early narrative of Oakridge as not just another development, but a transformative cultural district—a place where architecture, lifestyle, and community converge.