Maggie & Rose
Premium Family Club Social Campaign
Nurturing Imagination with Elegant Visual Storytelling.
Deliverables:
Social Media Content Design (Instagram, Facebook) . Photo Retouch & Adaptation
Maggie & Rose is a premium family lifestyle brand and child care service celebrated for its creative learning spaces and curated family experiences. When they expanded their presence in Hong Kong, I was brought on for a short-term engagement to strengthen the centre’s visual promotions and ensure their premium, imaginative identity translated seamlessly into the local market.
My Role: Creative Direction · Social Media Strategy
Tools Used: Photoshop . Illustrator
Social Media Campaign – Facebook Promotions
The campaign aimed to enhance Maggie & Rose’s Facebook presence as a key platform for membership growth and community engagement.
Visual Storytelling:
Crafted bespoke promotional visuals that highlighted the brand’s beautifully designed spaces, membership plans, and curated family experiences.
Tone & Consistency:
Struck a balance between elegance and playfulness, maintaining Maggie & Rose’s premium UK identity while celebrating its creative, child-centered spirit.
Localized Adaptation:
Tailored content to resonate with Hong Kong’s family lifestyle culture, positioning the centre as more than a childcare service—an aspirational destination for modern families.
Results
The campaign successfully strengthened Maggie & Rose’s local digital presence, driving a noticeable uplift in engagement and membership inquiries through visually cohesive, story-led content. The refined creative direction improved brand consistency across posts and established a warmer emotional connection with Hong Kong families—positioning Maggie & Rose as both a trusted educational space and a premium lifestyle brand.