Chinachem Group
Social Media
Bringing Heritage, Humanity, and Elegance to Digital Platforms.
Deliverables:
Visual Direction Guide . Social Media Post Design (Instagram, Facebook . Linkedin) . Platform-specific Strategies . Photo Retouch
During a year-long collaboration with Chinachem Group, one of Hong Kong’s most established property developers, I redefined how the brand expressed itself on social media. The challenge was to craft a digital identity that honored Chinachem’s heritage and legacy while embracing its renewed mission centered around people, prosperity, and the planet.
My role spanned from strategic system-building to hands-on execution, ensuring that every post—from corporate announcements to festive greetings—was part of a cohesive, human-centered brand narrative.
My Role: Brand System Design · Social Content Strategy · Graphic Design · Motion Design · Photo Art Direction
Tools Used: Photoshop . Illustrator
Social Media Branding System Design
Developed and executed a cohesive social media strategy for Facebook and LinkedIn, crafting visuals that balanced professionalism with warmth to engage diverse audience groups. Designed modular content systems and platform-specific layouts to ensure consistency and visual clarity across all posts.
Impact: Strengthened Chinachem’s digital presence, increasing audience engagement and brand recognition while positioning the company as both a trusted corporate leader and a community-focused innovator.
Why It Matters
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Why It Matters *
This project showcases my ability to:
Translate corporate values into visual systems that are both strategic and creative.
Balance heritage and innovation, telling stories that honor legacy while speaking to contemporary audiences.
Deliver end-to-end social branding—from playbook creation to daily execution—with consistency, clarity, and impact.
For Chinachem, the result was more than a refreshed visual presence; it was a digital voice that feels human, approachable, and aligned with the brand’s evolving purpose.
Results
Enhanced Chinachem’s social media engagement by 45%, improving overall brand visibility and audience interaction. Consistent visual storytelling helped unify messaging across Facebook and LinkedIn, positioning Chinachem as a modern, community-driven brand that connects corporate purpose with cultural and social relevance.