AEON Credit Service
Influencer Marketing Campaign
Modernizing Financial Services Through Relatable Storytelling & Youth Culture.
AEON Credit Service is a trusted financial institution with Japanese heritage and a strong retail footprint in Hong Kong. My role was to reframe the brand’s social media presence, shifting perceptions of credit cards from purely transactional to lifestyle-driven tools for rewards, fun, and everyday experiences.
To reach younger audiences and refresh its brand image, AEON Credit Service collaborated with Trial & Error, one of Hong Kong’s most popular YouTube groups. The concept blended humor, adventure, and pop culture to position AEON as a lifestyle-driven, youth-friendly brand.
My Role: Campaign Art Direction · Content Ideation · Social Media Design · Influencer Management . Video Editing
Tools Used: Photoshop . Illustrator . After Effect
Deliverables:
Influencer Partnership Campaign . Social Media Content Design (Instagram, Facebook) . Creative Pitch Decks . Video Storyboarding & Editing
“Trial & Error” x Aeon
My Role: I led the visual direction and creative storytelling—shaping the campaign tone, designing digital assets, and ensuring brand consistency across all platforms. I also supported storyline development to align AEON’s values with Trial & Error’s authentic voice.
Impact: The collaboration generated strong social engagement and brand awareness, transforming AEON from a conventional finance brand into a fresh, relatable name within youth culture.
Why It Stood Out
This campaign proved that even serious industries like finance can play in culture when paired with the right creative strategy. My work:
Aligned AEON with youthful energy and cultural relevance.
Showcased the power of collaborator-led storytelling.
Demonstrated my ability to transform complex, regulated services into relatable and engaging content.
By blending finance with humor, entertainment, and lifestyle-driven design, I helped position AEON as a brand that resonates with younger audiences while still communicating trust and credibility.
Results
The campaign achieved over 300K organic video views within the first week, significantly boosting AEON’s visibility among younger demographics. Social engagement increased by 45% compared to previous campaigns, while positive sentiment on social platforms highlighted AEON’s new, relatable brand tone. The collaboration successfully repositioned AEON as a modern, lifestyle-driven financial brand, demonstrating the power of influencer-led storytelling in driving both awareness and cultural relevance.